The Making of PepsiCo Super Bowl Ads

To get you in the Super Bowl spirit PepsiCo is rolling out advertisements to gear up for the game. Greg Lyons, CMO of Pepsi Beverage, and Jen Saenz, CMO of Frito-Lay explain the messages behind the company's iconic ads this season. For the first time in company history, PepsiCo is combining an ad for two brands. Doritos Blaze is linking up with Mountain Dew Ice. "They are a really natural fit together as brands," said Saenz. "There's no perfect formula," says Lyons. "This year I think consumers really want to smile." NBC is charging $5 million for a thirty second ad. More than 40 percent U.S. households are expected to tune into this year's Super Bowl on television.

More In Business

AI ‘gold rush’ for Chatbot Data Could Run Out of Human-Written Text

AI systems like ChatGPT could soon run out of what keeps making them smarter — the tens of trillions of words that people have written.

Jeep CEO Talks EV Ambitions, Introduces New Wagoneer S

Jeep CEO Antonio Filosa unveils the company's first new, all electric Wagoneer S and talks how the brand is taking on Tesla.

The #1 Skill You Need To Know About A.I.

A.I. Reporter at The Verge, Kylie Robison, joins Cheddar to discuss everything you need to know about artificial intelligence, from Nvidia to Musk and OpenAI.

Stop Worrying About Your Kids. They’re Fine. Just use Life360.

How much is too much when monitoring kids? Life360, now a publicly traded company, is at the center of this surveillance debate.

Looking for a New Job? You'd Better Learn How to Use A.I.

While the job market is stable right now, if you're on the lookout for a new position, you can use technology to your advantage.

We Put Together a Paris Olympics Trip Absolutely NO ONE Can Afford

...but we can dream, right?

Trump Vs. Biden Has Major Repercussions for Crypto

This election will have a big impact on crypto regulation, plus why wider adoption of digital assets could mean a ‘world of hurt’ for big tech.

Texas Supreme Court Rejects Challenge to State’s Abortion Law

Friday's ruling from the court is the latest decision to uphold Texas’ abortion ban, which critics say does not offer enough clarity over exceptions.

Would You Trust A.I. to Manage Your Money?

Northwestern Mutual’s A.I. and money report shows that consumers want their adviser to take advantage of ‘superpowers’ granted by artificial intelligence tools.

CEOs Got Hefty Pay Raises in 2023, Widening The Gap with Workers

The typical compensation package for chief executives who run companies in the S&P 500 jumped nearly 13 percent last year.

Load More