The Making of PepsiCo Super Bowl Ads

To get you in the Super Bowl spirit PepsiCo is rolling out advertisements to gear up for the game. Greg Lyons, CMO of Pepsi Beverage, and Jen Saenz, CMO of Frito-Lay explain the messages behind the company's iconic ads this season. For the first time in company history, PepsiCo is combining an ad for two brands. Doritos Blaze is linking up with Mountain Dew Ice. "They are a really natural fit together as brands," said Saenz. "There's no perfect formula," says Lyons. "This year I think consumers really want to smile." NBC is charging $5 million for a thirty second ad. More than 40 percent U.S. households are expected to tune into this year's Super Bowl on television.

More In Business

FDA Warns of Fake Ozempic Drugs

The Food and Drug Administration warned consumers about a copycat version of the diabetes drug Ozempic.

Report: Tesla Building Battery Factory in China

Tesla is reportedly moving forward with its plan to make energy shortage storage batteries in China.

Wells Fargo Workers in New Mexico Vote to Unionize

Wells Fargo employees at a branch in New Mexico have voted to unionize.

Nike Cuts Full-Year Revenue Outlook and Announces Cost-Cutting Plan

Nike cut its full-year revenue outlook for the fiscal year after reporting lower-than-expected revenue in its latest quarter.

Stocks Rise As Market Looks to Extend Winning Streak Year-End

Stocks climbed after the opening bell as the market looks to extend its winning streak as the year draws to a close.

Pres. Biden Says U.S. Steel Deal Needs 'Serious Scrutiny'

President Biden thinks there should be "serious" scrutiny over Japanese company Nippon's planned purchase of US Steel.

Were Your Holiday Deliveries Stolen? What to Know About Porch Piracy and What You Can Do About It

You found the perfect holiday gift online. You ordered it. A notification arrived on your phone, showing the package had arrived. But when you open your doors, the parcel is nowhere to be found.

Airbnb Fined at Least $10M for Misleading Australian Customers

Airbnb has admitted to misleading its customers in Australia by not making clear that prices on its site were listed in U.S. dollars instead of Australian dollars.

American Consumers Are More Confident

Business research group The Conference Board said that its consumer confidence index increased two months in a row.

Stretching Your Dollar: Holiday Bonus

Grant Buckholt, financial adviser with Northwestern Mutual, joined Cheddar News to discuss what exactly a holiday bonus entails and provided tips on how to budget it.

Load More