Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
AT&T and Gallaudet University have developed a football helmet for players who are deaf or hard of hearing and communicate using American Sign Language.
Former Northwestern University football coach Pat Fitzgerald is suing the school for $130 million, saying his alma mater wrongfully fired him in the wake of a hazing and abuse scandal that has engulfed the athletic department.
FIFA announced that Spain, Portugal and Morroco will host the 2030 World Cup while some games will be played in South America to mark 100 years since the first World Cup was played in Uruguay.
