Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience. Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers - something the NFL hasn't been able to do. Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.

Share:
More In Sports
Gymnast Laurie Hernandez Prepares for Tokyo 2020
Olympic gold gymnast Laurie Hernandez won over our hearts at the 2016 Summer Olympics in Rio. Now, she has her mind set on the 2020 games. Hernandez joins Cheddar to talk about training this time around, her personal mantras, and partnering with Alcon to launch an 'Eye Can, Eye Will' campaign.
Influencer Platform Trufan to Launch with Backing of Big Sports Names
Trufan, a new platform letting brands and influencers reward their most loyal fans on social media, has attracted the attention of big names in sports and entertainment, but CEO Swish Goswami told Cheddar he's taking a "very Canadian approach" by catering to mom-and-pop shops as well.
Lacrosse League Startup Gets Backing from Alibaba's Joe Tsai to Build Media Business
Professional lacrosse league startup Premier Lacrosse League has big ambitions to take professional lacrosse mainstream ー and now it has funding from big investors to do it. Premier Lacrosse League announced on Tuesday it closed a series A round of funding, co-led by Alibaba billionaire Joseph Tsai's J Tsai Sports, the Raine Group, and Brett Jefferson.
Load More