Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
Taylor Swift took advantage of an invitation from the All-Pro tight end to see the Kansas City Chiefs play the Chicago Bears at Arrowhead Stadium on Sunday.
An Alabama high school band director said Wednesday that he was just “doing my job” when police officers arrested him and shocked him with a stun gun after he refused to immediately stop the band as it played in the bleachers following a football game.
Most of Spain's World Cup-winning players ended their boycott of the women's national team early Wednesday after the government intervened to help shape an agreement that was expected to lead to immediate structural changes at the country's soccer federation.
