Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
These are the headlines you Need 2 Know.
These are the headlines you Need 2 Know.
These are the headlines you Need 2 Know.
The professional gamer and Twitch streamer told Cheddar CEO Jon Steinberg that it's hard to get fans to follow you from game to game, no matter how big your following. The 31-year-old also championed the "shenanigans" of Fortnite maker Epic Games, which allowed him to ride a rocket launched by fellow esports hero Ninja ー a combination of words that aren't typically uttered in a traditional workplace.
Fintech companies are taking notice of the rapid growth in esports, and Quicken Loans has partnered with 100 Thieves, a League of Legends expansion team. Quicken CMO Casey Hurbis said this venture opened the company's eyes to the endless possibilities of esports and its personalities.
The Twitter Esports Business Summit ran from Oct. 1-3, and it held its focus on the growing market of esports and how Twitter fits into the business. Rishi Chadha, head of gaming content partnerships at Twitter, said the company is focusing on the communities that foster players and fans, as well as publishers and developers of different platforms.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
These are the headlines you Need 2 Know.
Ron Darling, a former MLB starting pitcher and current TBS baseball analyst, said the easiest way to attract younger people to baseball is to get more kids playing it when they're kids. Darling said there are more children opting out of football due to concerns about head injuries, and those athletes should be primed to take up a different sport.
