Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
At least four teams — the Arizona Diamondbacks, Texas Rangers, Minnesota Twins, and Milwaukee Brewers — have extended alcohol sales through the eighth inning this season.
After six games and 240 minutes of pure dominance that ran through March, then part of April, it finally became clear there was only one thing that could stop the UConn Huskies. The final buzzer.
