Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
Double-amputee Olympic runner Oscar Pistorius was granted parole Friday, 10 years after shooting his girlfriend through a toilet door at his home in South Africa in a killing that jolted the world.
Sotheby's is set to auction off six shirts worn by Lionel Messi during Argentina's winning run at last year's soccer World Cup in Qatar and thinks they could become the most valuable collection of sports memorabilia ever sold at potentially more than $10 million.
A man who was arrested on suspicion of manslaughter in the death of American ice hockey player Adam Johnson, whose neck was cut by a skate during a game, was released on bail Wednesday.
