Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
As the Beijing winter Olympics start to wind down, its ratings are heading towards a historic low. An average of only 12.3 million viewers per day have tuned into NBC to watch the games, compared with about 23 million viewers for the 2018 games in South Korea. Seth Schachner, managing director of StratAmericas and digital business executive, breaks down what could be behind this trend.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature NFL all-time great and current college coach Deion Sanders.
As Super Bowl LVI shapes up to be the biggest gambling event in sports history, restaurants and bars are looking to get in on the rapidly growing world of legalized sports betting.
The NFL was struck with a bombshell lawsuit by former Dolphins Head Coach Brian Flores that accuses them and three teams of discrimination. The league's hiring practices when it comes to minority coaches have been in question for years but may finally see some change after Flores' suit. Cheddar News was joined by Matt Lombardo, National NFL Insider at Fansided to discuss the suit and its possible implications.
The Rams will technically be the road team for Super Bowl LIV despite the event being play at their home venue, Sofi Stadium. Why? Because the league alternates which conference's team is designated as home, and this year, it's the Bengals turn. Cody Roark, NFL Analyst for Pro Football Network, joins Cheddar News' Closing Bell for some more Super Bowl nuggets and discusses what viewers should watch for when the game kicks off.
Tom Brady, the greatest quarterback in NFL history, has retired after winning seven Super Bowls and setting numerous passing records in an unprecedented 22-year-career.
