Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
Cheddar's Michelle Castillo takes a deep dive into the world of Formula E racing. The all-electric motor sport is looking forward to a more sustainable future on and off the track.
Weightlifter Hidilyn Diaz’s arduous buildup to the Tokyo Olympics culminated on the top step of the podium. Diaz won the first Olympic gold medal for the Philippines in a triumphant result for a country that has competed at every Summer Olympics except one since 1924.
Jacoby pulled off a stunning upset in the 100-meter breaststroke, beating defending champion Lilly King. Jacoby already was the first swimmer from Alaska to make the U.S. Olympic team. Now, she's got a gold.
The Russian Olympic Committee has won the gold medal in women’s gymnastics after U.S. star Simone Biles exited with a medical issue.
Vaccine Mandates, Osaka Out & LeVar Burton Takes Jeopardy!
After a year of delays, the Tokyo Olympics is finally here.
But the growth in streaming is expected to lower broadcast viewership numbers. Still, advertisers and sponsors haven't pulled out of the popular live sporting event.
U.S. pop singer Pink has offered to pay a fine given to the Norwegian female beach handball team for wearing shorts instead of the required bikini bottoms.
The German women’s gymnastics team took the floor for their first competition at the Tokyo Olympics wearing unitards with leggings that stretched down to the ankle. That defied the custom of high-cut bikini bottoms in the sport.
Team USA's Uneven Start, Optimism Plummets & 'Old' Stuns Box Office
Despite the protests and concerns over safety during COVID-19, advertisers haven't stopped backing the Games.
