Peter Feigin, President of the Milwaukee Bucks, joins Cheddar to discuss the new arena fans and players have to look forward to in 2018. The new building will cost around $524 million and most of that cost is going towards customizing the fan's experience.
Feigin talks about how the new arena will feature state-of-the-art retail stores, the ability to order food at your seat, and wifi bandwidth for second or third screen viewing. He talks about the importance of experiential entertainment within the NBA and credits it to giving the league steady viewership numbers -
something the NFL hasn't been able to do.
Plus, the Milwaukee Bucks have entered the gaming space. The organization is launching a league for the NBA 2k video game. Feigin talks about how important the game is to expand its fan base internationally.
Matt King, CEO of FanDuel, spoke to Cheddar about the growing wave of betting activity surrounding Super Bowl LV this Sunday.
Brian Murphy, ReliaQuest CEO, spoke with Cheddar about what his firm faces in securing Super Bowl LV in Tampa Bay, Florida.
The former Super Bowl champ and league MVP Joe Theismann makes his prediction for who will win between Maholmes and Brady.
Super Bowl champion and New Jersey native Victor Cruz recently launched a new fitness program called UNDRAFTED on the Ladder app.
The Big Game ad features Shaggy alongside Ashton Kutcher and Mila Kunis in a comedic rendition of the classic hit 'It Wasn't Me' centered around Cheetos' new Crunch Pop Mix.
The Heat will use coronavirus-sniffing dogs at AmericanAirlines Arena to screen fans who are coming to their home games.
Washington Mystics forward Aerial Powers spoke to Cheddar about championing women in the world of video games and esports.
Christ Brandt, Chipotle's chief marketing officer, talked to Cheddar about the restaurant chain's first-ever Super Bowl commercial.
The NFL says 7,500 health care workers vaccinated for the coronavirus will be given free tickets to next month’s Super Bowl to be played in Tampa, Florida.
A pigeon that Australia declared a biosecurity risk has received a reprieve after a U.S. bird organization declared its identifying leg band is fake.
