This morning Evan Spiegel, the CEO and founder of Snapchat, penned an op-ed about the social app. Spiegel took direct aim at Facebook, asserting that Snapchats' algorithms are superior. He also teased the redesign that Snapchat is expected to undergo. To discuss the future of the company, Glen Gilmore joins Cheddar. He is a digital marketing strategist and adjunct professor at Rutgers University School of Business. Gilmore explains that it will be interesting to see how Snapchat divides and separates brands from "friends" under the new design. Gilmore also highlights a group that has been using social to its advantage in a surprising way. NASA is set to launch a rocket in December, and they have invited around 50 influencers to interact with the experience. The group is comprised of a diverse mix including teachers, graduate students, aspiring astronomers, a poet, and more. The one thing they all have in common is that they are socially connected. Gilmore is excited that NASA is taking an innovative and new-age approach to engagement.