Pizza Hut is the new official pizza sponsor of the NFL. The chain's Social Impact Manager, Natasha Collins, joins Cheddar to discuss how the new partnership will expand the company's social responsibility efforts. She explains how the league's massive fan base will provide a larger audience for Pizza Hut's charitable initiatives. The company is launching its 2018 The Literacy Project. It's goal is to increase access to books and educational resources for kids in need. Collins explains how low literacy costs the US economy more than $225 billion every year. As part of the project, Pizza Hut is offering a unique travel experience, allowing customers to experience their favorite books in real life. The company will turn one lucky reader's favorite book to life in a brand new sweepstakes. Collins reveals why the issue of literacy is so important to Pizza Hut's mission.
