The One Surprising Thing Gwyneth Paltrow Eats

Goop's world tour of global domination in the wellness space hit Los Angeles over the weekend for the sixth sold-out installment of In Goop Health, the company's popular summit series. Chief Content Officer Elise Loehnen joins Cheddar to discuss curating the event as an extension of the brand's ever-expanding reach.

Gwyneth Paltrow didn't mean to start a wellness empire. "It was quite accidental," Paltrow told Cheddar's Alyssa Julya Smith in an interview from the Los Angeles Goop Lab, her company's first brick-and-mortar store. Ten years after embarking on a journey to better understand "all aspects of wellness" in the wake of her late father's cancer diagnosis, Paltrow's Goop is now a multi-faceted wellness and lifestyle brand, with a hand in retail, digital media, publishing, events and, soon, a presence on Netflix.

Goop, Gwyneth Paltrow's 10-year-old lifestyle and wellness brand, now counts stores in southern California, New York and London, where the Goop pop-up was recently given permanent brick-and-mortar status. Soon, an eponymous Netflix show will launch, joining a book imprint, podcast and website. But, as CCO Elise Loehnen told Cheddar, the content strategy is but one arm of the expanding business ー retail is the other.