Laura Ingraham came under fire after taunting Parkland shooting survivor David Hogg over Twitter for not getting into four University of California schools. After the tweet, Hogg called on his personal following to contact some of Ingraham's reported top advertisers. After three brands pulled out, Ingraham released an apology. Brian Braiker, Editor in Chief of AdAge, joins Cheddar to explain this decision and why ad dollars are a powerful tool.