Alex Sumski, Co-Founder and COO of Forever Network, & Gary Lipovetsky, CEO and Editor-In-Chief of Providr, join Cheddar to discuss the NBA protests...or lack thereof. No players took a knee during the anthem, but teams did link arms while the song played. Did they miss an opportunity to elevate the social injustice conversation? Lipovetsky says there may be some protest fatigue, but the conversation still needs to come back to the issues. He believes LeBron James did a very respectful thing by wearing shoes with the word "equality" on the back. The protests need to move past just the physical act of what athletes are doing during the national anthem and actually address the issues being protested. Plus, it's the first year companies are allowed to buy advertisements on NBA player jerseys. Some are paying up to $60 million for the three-year pilot program. The NBA Commissioner says he hopes this will help the league be more competitive in the global marketplace. Lipovetsky thinks this decision is a no-brainer and that the NBA should be able to make as much profit as it can, as long as it isn't taking away the experience from the fans. If the data shows that attendance is going down due to the advertising patches then the league should re-evaluate it. Sumski believes this should have happened a long time ago. He likes the fact that Nike designed the actual jersey and that the ads are very non-invasive.