Faherty CEO Alex Faherty and Creative Director Mike Faherty say that even though sourcing materials is difficult, there's a lot of freedom and creativity that come with the process.
For the full interview [click here](https://cheddar.com/videos/the-sustainable-beachwear-company-with-a-focus-on-social-good).
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.