There was a time when college towns were best known for their quirky shops and thriving bar scenes. Today, they're some of the hottest real estates in America. Core Spaces acquires, develops, and manages properties in America's top education communities. Co-Founder and Managing Partner Marc Lifshin and Chief Director of Design Mitch Dalton join Cheddar to discuss their innovative business model.

Founded in 2010, the Chicago-based firm has completed projects in top collegiate markets around the United States. Dalton and Lifshin reveal why they think the market is so untapped offering great potential. We learn about which amenities are the most desirable to its millennial and Gen-Z customer base.