Greylock Partner Josh Elman stops by Cheddar to discuss the future of augmented reality. He believes people don't even know how powerful this technology will be in the future. Every company from Apple to Ikea is starting to integrate the technology within its software, starting with Apple's announcement of ARKit. Plus, how will augmented reality work within apps? Elman thinks this could be an entirely new frontier for search engines. He wants Google to develop software that will allow you to hold your phone up to anything and get information about it right on the screen.