WHERE TO WATCH
The RealReal: Luxury Consignment Start-Up
June 12, 2018
The RealReal is a luxury consignment start-up that is looking to give longer lives to high-end retail items. The digital-first brand has raised $173 million in VC funds to date and has expanded to an omni-channel retail experience.
How SAP Is Working to Retain Top Tech Talent
Nov 14, 2019
Nike's Digital Strategy Personalizes the Retail Experience
Nike is continuing to invest in tech to strengthen the relationship between the brand and consumers. The sportswear giant has aligned their business strategy to focus on digital in recent years and they're doing a lot more than just rolling out an app update. Heidi O'Neill, the president of Nike Direct, joined Cheddar to discuss what they're learning from people shopping their brand.
Nov 4, 2019
The RealReal Delivers Q3 Earnings Report
Shares of The RealReal popped after beating Wall Street's expectations. John Jannarone, Editor-in-Chief, IPO-Edge.com, joined Cheddar to discuss.
Oct 17, 2017
Why eBay is Trying to Take on The RealReal
eBay is going after a higher-end consumer with the launch of its "authenticate" program. Racked Senior Reporter Chavie Lieber says, while this market is booming, eBay is quite late to the game. As part of eBay's new program, the online auction site will allow sellers to verify that products are not knockoffs. Lieber says this is the first time eBay is getting hands-on with its inventory rather than just acting as a marketplace. This could mark a big pivot for the site. So far, The RealReal has dominated the market for high-end consignment. Lieber says shoppers have been comfortable with sites like The RealReal because products have been authenticated from the very beginning. To lure customers, eBay is offering a double money-back guarantee in case the product turns out to be fake.