The Rise of Fake Followers Takes a Toll on Advertisers

July 29, 2019
Influencer marketing has grown tremendously popular in today's digital world. However, the rise of social media influencers is fueling a rise in fake followers. These fraud figures are reportedly costing brands $1.3 billion. Ted Murphy, the CEO of IZEA - an influencer marketing platform - joined Cheddar to discuss regulating the industry.