Feed.fm uses music to connect brands with clients. The tech company creates playlists of music that seamlessly connect to their clients technology and apps.

Jeff Yasuda is the CEO of Feed.fm. He joins Cheddar to explain how the company has institutionalized a music licensing solution in it's software. Yasuda says, "We are like a white lable Pandora type of service that lives within a brand of game."

Feed.fm's clients include Fitbit Coach, Classpass, and MoveWith. Feed.fm also recently announced a partnership with VirZoom, the VR fitness company.