When Alexandra Friedman co-founded LOLA, an organic tampon company, she hoped to fulfill the needs of women by engaging them in constant conversation. She recently revealed to Cheddar just how far that conversation has gone at times. “My favorite tidbit is that customers have actually called us from the bathroom,” Friedman told Cheddar. She says being in contact with her customers has helped her hone in on the company’s mission. “We’re women building a brand for women, and we want it to reflect the needs of women throughout their lives,” Friedman told us. LOLA prides itself on incorporating customer feedback into its products. Founded in 2013, LOLA is a subscription-based tampon company that offers women organic products. The company offers customizable assortments delivered to your door. For full interview, [click here](https://cheddar.com/videos/how-lola-is-destigmatizing-periods).

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Small grocers and convenience stores feel an impact as customers go without SNAP benefits
Some small grocery stores and neighborhood convenience stores are eager for the U.S. government shutdown to end and for their customers to start receiving federal food aid again. Late last month, the Trump administration froze funding for the SNAP benefits that about 42 million Americans use to buy groceries. The U.S. Department of Agriculture says about 74% of the assistance was spent last year at superstores like Walmart and supermarkets like Kroger. Around 14% went to smaller stores that are more accessible to SNAP beneficiaries. A former director of the United Nations World Food Program says SNAP is not only a social safety net for families but a local economic engine that supports neighborhood businesses.
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