The Truth About "Rising" Male Infertility

Among all the other events of the last few years, you may have missed this one: Spermageddon. This is the fun name for the idea that sperm counts among mainly ‘Western’ men are in freefall. The Spermageddon hype began with the publication of a 2017 study showing a nearly 60% drop in overall sperm counts in men living in North America, Europe, Australia, and New Zealand. But four years later, it seems that Spermageddon has been overblown. By a lot. And all that hype has obscured the real issue behind declining male fertility.
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Fast Company's KC Ifeanyi reveals what's next as media, tech, and social collide. Cheddar's exclusive SXSW content airs March 12th and 14th at 8pm EST
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