Nicci Levy, the founder and CEO of Alchemy 43, joined Cheddar News' Henna Doba on a Walk and Talk to discuss how the company makes cosmetic microtreatments accessible.

Nicci Levy, Founder and CEO of Alchemy 43, joins Cheddar News' Hena Doba on a walk and talk to check out its Upper East Side location, break down the latest cosmetic microtreatment trends, and discuss plans for growing Alchemy 43.

Walk and Talk With Founder of Aesthetic Bar Alchemy 43 Nikki Levy

Aesthetic treatments, they're on the rise and businesses are tapping into all the latest trends in the industry chatters, an adobo caught up with Nikki Levy founder and ceo of Alchemy 43 on a walk and talk to learn about the growth of the industry and what you might expect from a treatment at one of their growing locations. Take a look. Well first I want to say, thank you so much for doing this with us today, thank you for having me. So we are going to walk into alchemy 43 this is your new Upper East side location, Congratulations. There are six others in the country now for those that don't know what do you offer in here. So at alchemy 43 we specialize in what we cosmetic micro treatments. Those include things like Botox fillers and what we call our glow twos which include things like vitamin injections. We do what we call a power peel and something called Micro Needling. So little treatments that help you look and feel your best. I saw a motto in there that says the best where it goes unnoticed. I love that. Did you come up with that? Yes, it's something that I say all the time in regular kind of everyday speech. And someone, one of my investors and advisors said to me early on, that's your tagline, That's it. And that's it for this business. It's actually a brilliant thank you. Alright, let's go inside. All right, Nicky, I don't have to tell you that the wellness industry is constantly evolving. How do you make sure Al 43 keeps up with all the trends. How do you stay relevant honestly for us, it's listening to our clients. So really just checking in regularly listening to what they're saying, keeping our eyes and ears open because that truly is the best way to stay relevant is to just you know, deliver on what people are asking for. What are some of the trends that people are asking for? What have you noticed? So, I would say that a big trend is a focus on a really natural results. So I think in the past, you know, there's been different um sort of levels of wanting to look, you know, to have your lips look fuller and more enhanced versus more of a natural look. And the trend nowadays is definitely very focused on natural. So what goes on in these treatment rooms, this is where the magic happens. So, so truly this is, you know, the clinical space, all the people that perform our services here at Alchemy, 43 are licensed medical professionals. So, you know, we do the intention behind this room and the layout of this room is that it does feel medical, it does feel clinical, you feel that you're in a safe and trusted space to get these treatments done. These are beauty beauty, cosmetic treatments, but they are medical and so we don't want to sort of downplay that. So this is where we do our Botox treatments are filler treatments. We do our consultations in here. So another thing that we're really proud of that we do is we offer free consultations with no strings attached, no appointment necessary. So if you're somebody that's maybe considering a treatment and curious about what it would be like, you could come in and have a consultation and kind of learn more about what we do and meet us without any obligation if you have to ask, why do you think the industry is growing so fast? What's driving the popularity? Because I don't think it's going to end anytime soon? Yeah, absolutely. All signs point to continued growth and adoption of new clients and you know, new people coming to the market. I think a lot of it has to do with the fact that, you know, there used to be a level of sort of embarrassment or wanting to hide getting these treatments done that has really kind of evolved and changed. People are a lot more open about getting these treatments. I think it's become more commonly accepted that it's just a part of a general self care regimen and something we do to take care of ourselves. So I think, you know, people posting about it on social media, people being very open about this type of healthcare has really contributed to the growth, what marketing opportunities do you see in 2023 for this industry. So I think a huge opportunity and, you know, something that we think a lot about as a brand is inclusivity and really thinking through the fact that these treatments are not just for one type of individual, these are really anyone over 18 who cares about how they look and wants to engage in a self care routine that looks like our treatments. So we really want, I mean we really approached as a brand and our design, our decor and our experience to be completely inclusive and to make everyone who could be interested in a treatment like this, whether it's male, female, other regardless of age or gender, that it's a place that you come and feel welcomed and included. So I think that just continues to be an opportunity as the industry grows and new people come really making it a place that they feel comfortable speaking of new people coming in, what do you hope or how do you keep up with the demand? Yeah, I mean, well a big thing for us is opening new locations to meet that demand. So really, you know, you know, last year we grew by three locations. So we started 2022 with four, we ended the year with seven locations between California new york and texas and we will end 2023 with 10, sorry, 14 locations total. So we are planning to open seven new ones this year. And so that's I mean a big way that we're obviously increasing um you know, our ability to see lots of clients That was Cheddars an adobo with Nikki Levy founder and ceo of Alchemy 43 on their walk and talk.