Michele Casper, Vice President of Public Relations & Brand Marketing at Lands' End, joins Cheddar to discuss its new partnership with The Weather Channel. Meteorologists live in the field will now sport exclusive Lands' End outerwear and apparel. Casper says the partnership allows Lands' End exposure to a new customer base with similar values. When it comes to the overall strategy of marketing outerwear Lands' End plans to share the content provided by The Weather Channel on all its social channels for customer engagement. For the outerwear itself, Lands' End tries to think of everything possible from playing with the kids in the snow to commuting to work. The company takes pride in being the best expert in outerwear in the market.