The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.  

Netflix's Relative Relief

Netflix said in its earnings report this week that it only lost nearly a million subscribers. It's all about perspective, of course — the company had expected to lose twice that amount. The stock jumped almost immediately with investors eager to learn more about the ad-supported option the streaming OG plans to roll out early next year. Keeping the momentum going, shares ended the week up more than 14 percent.

Social Slump

Nobody seems to be finding the upsides about slowdowns in social. Twitter announced a big miss in its quarterly revenue on Friday, and there's not much else to say. There was none of the traditional pomp and circumstance (conference call, shareholder letter, or guidance) due to the Elon Musk purchase drama still going on. (Of note, this week a judge set the next court date for October.) Twitter investors didn't go running for the hills on the news, but perhaps that's because the stock had already dropped Thursday after the bell when Snap, the parent company of Snapchat, reported a slowdown in ad revenue. Meta, the parent to Facebook, reports its quarterly earnings next week, but its stock took a hit on the Snap news as well.

EV News

Musk's darling Tesla saw profits fall 32 percent last quarter, but that didn't spook investors because its earnings came in higher than expected. While the auto line suffered from various supply chain issues, the company's energy storage, solar, and service sectors were strong. Tesla is still facing stiffer competition on the electric vehicle front with Ford announcing a new deal for batteries this week, although Bloomberg reported the legacy automaker could cut 8,000 jobs in order to put a greater focus on EVs (a report Ford would not confirm). GM also showed off its new electric Chevy Blazer that will hit the market next summer.

Mattel Makes It

So if we're not on social media, what are we doing? Playing, it seems. Toy-maker Mattel reported a 20 percent jump in sales last quarter. It faced similar troubles to other companies on the macroeconomics level, but thanks to all the kids desperate for new Barbies and Hot Wheels, Mattel is still predicting an 8 to 10 percent revenue growth for the year. It jives with what we saw in Hasbro's earnings report this week. The maker of Monopoly reported a 15 percent jump in revenue from tabletop games.

In the Skies

Delta Airlines is on a buying spree, inking a deal with Boeing for 100 737-MAX 10 jets and ordering a dozen Airbus jets to boot. The deal was one of several Boeing announced recently, sending the stock up nearly 5 percent for the week. However, over at American Airlines, things weren't so sunny. The company missed earnings expectations, sending the stock down 5 percent for the week, although it was the first quarter that it and United reported profit without aid in the COVID-19 era.