Tom Fowler, President of Polar U.S.A., discusses what's behind the resurgence in the wearables market. He says it's now going beyond just a watch on your wrist, and people are investing in apps and the data these devices collect. He talks about how Polar helps customers understand what their fitness data means and how they can use it to achieve goals. He also discusses how Apple has been heating up competition within the wearable world and why Polar can compete against the big tech companies.