Daniel Loria, the SVP of content strategy and editorial director at Boxoffice Pro, joined Cheddar News to discuss National Cinema Day, MoviePass, and the promotions such as the Labor Day weekend’s $3 ticket day that the theater industry is trying together to bring moviegoers back at pre-pandemic rates. "It's just a good opportunity to say movie theaters are the impetus to leave the house as opposed to a specific movie," he said.