Rich Kleiman, the co-founder of Thirty Five Ventures and Boardroom, joined Cheddar’s Opening Bell to talk about his partnership with NBA superstar Kevin Durant and the intersection of business and sports. He also talked about how tech is impacting media consumption and meeting various demographics where they are as companies look to get more eyes on their product. Kleiman also spoke to the NCAA recently allowing college athletes to profit from their name and likeness for the first time, stating, "It’s about time."