'This App Saves Lives' is Rewarding Drivers for Staying Off Their Phones; Rebecca Minkoff Debuts 'Borrow' Button to Let Shoppers Rent Clothes

On this episode of 'Cheddar Innovates': CEO of This App Saves Lives breaks down how the app is using a rewards-based approach to keep drivers from getting distracted by cell phones; CEO of Rebecca Minkoff explains how the company is creating options for shoppers to rent clothing instead of buy; A look at CuriosityStream's 'Egypt's Lost City.'
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