On this week's episode of "This Changes Things" we get a preview of the big stories coming out of CES in Las Vegas. Our own Jon Steinberg says it's the year of the voice assistant. Monty Sharma, CEO of both Jenny Craig and Curves, shares what it takes to successfully turn a company around in a rapidly-changing industry like health and fitness. He says it all starts with the right team. Then Pranav Yadav, CEO of neuromarketing firm Neuro-Insight, and George Slefo, Tech Reporter at Ad Age, take a look at innovations in the advertising industry. They discuss how new technology like brain mapping are improving the way companies target customers. Plus, a look at some of the top female entrepreneurs to watch in 2018.

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Kraft Heinz undoes blockbuster merger after a decade of falling sales
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
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