This Changes Things hosts Baker Machado and Hope King discuss how to turn rejection into motivation and best practices for promoting your company online.

Christina Wayne, CEO of Assembly Entertainment and Founder of joins This Changes Things to discuss her long career in the media industry and how she changes rejection into motivation.

Plus, marketing seems like a natural step shortly after starting your own company, but how can you leverage social media and digital video to make your company buzzworthy? Mallory Blair, Co-Founder & CEO of Small Girls PR and George Slefo, Reporter at AdAge join This Changes Things to discuss how to market your business effectively using social media.