On this episode of "This Changes Things," we take a look at the holiday shopping battle heating up between Amazon and other retailers. Sales are getting bigger in-store to beat the e-commerce retailer, and they're starting earlier. Jenya Lugina, Co-Founder of Friends With Holograms, joins to discuss the ways businesses are using AR and VR technology. He gives us a look at the industries likely to be impacted by these new realities. Big businesses aren't the only focus on today's episode. Lucas Puente, Chief Economist at Thumbtack, discusses Thumbtack's annual report on the friendliest cities and states for businesses. Plus, our pro tips for being a good manager. The traits you need to acquire if you want to be at your peak.