Rachel Van Nortwick, CEO and Founder of Vinylly, joins Cheddar Innovates to discuss how this dating app is designed with music lovers in mind, pairing matches based on each individual's unique taste in music.

Cheddar Innovates

This Dating App is Made for Music Lovers

Welcome back to Cheddar innovates, brought to you by curiosity stream the global dating app industry hit over $5.1 billion in 2021 there's no signs of the industry slowing down. Our next guest is creating an all new type of dating platform, using your unique taste in music to find your next match, joining us. Now, Rachel Van Nort, Wake Ceo and founder of Vinyl E. Rachel this app is reinventing dating specifically for music lovers. How does it work? Sure, thank you for having me. So finally takes your streaming music data and combines it with a few questions. We ask about the role music plays in your life and your music preferences and then our algorithm produces matches. This is really exciting, but tell us more about what our music tastes, the songs and the artists that we like can tell us about ourselves and what kind of research actually can back this, How can it really bring people together based on their music preferences? Right, so obviously, you know, music is important for a lot of us. But what's really interesting about creating this app based on matching on music is that music and listening to music that you love creates dopamine in the brain, which is similar to the spark that you have when you meet someone that you're interested in. So the ability to combine dopamine from music as well as you know, create connections through a dating app, you know makes makes a ton of sense. And so I I really wanted to create adapt an app that was dating uh for music lovers and make sure that it was you know not superficial but instead based on sort of your music D. N. A. And you know you're authentic uh profile. That's so interesting because I never thought of the dopamine that you received from hearing a song that you love and that equated to the sensation of finding someone that you really like or find yourself compatible with. I am wondering what is the feedback that you're getting from? A lot of the data is on the upper they typically finding people who say have the same exact preferences them or they finding people who maybe are just very passionate about music and someone who loves R. And B. Also be compatible with someone who is constantly playing rock. Yeah those are great questions. So you know in general everybody that's on finally is a music fan so you're in a safe space in terms of connecting with people that appreciate music. But the way the algorithm works it's not necessarily just matching uh you know your songs 1-1 or your artists 1-1. It also incorporates influences on music. Um So absolutely you know there are people matching who um like R. And B. Uh and and you know who matched with people who like rock or you know indie or even metal. So there's a lot of crossover music and that's why it's sort of an interesting platform to be able to meet and appreciate people who, you know, you can discover new music with and there are a ton of music streaming apps out there we know, so what is finally compatible with and how does it track according to algorithm? Yes, so currently we're integrated with Spotify um but we are in development and will be releasing soon actually a profile generator that you can use, no matter what music streaming provider you use or if you don't stream music, you'll also be able to jump on and create a profile on finally, in just a couple of minutes. Yeah, just about a minute left with you, but obviously things are reopening, people are attending more concerts in person. How are you seeing traffic reflected in this? Yeah, we launched just before the pandemic when concerts weren't even happening and we've seen, you know, 12,000% growth on the happened the last year and a half or so. So we have within the app the ability to search and suggest and buy tickets to concerts in the Chat. So we've seen a lot of positive response to the ability to do that all within the app, so Cool, okay, Rachel Van North Quick Ceo and founder of Finally