4thMVMT Wants to Be the Answer to Social Equity

A Los Angeles social equity program set out to help minorities adversely affected by cannabis criminalization. Activist and program applicant Kika Keith joins Cheddar to share first-hand what went wrong in the system. A new study released today by Ello Capital suggests some of the biggest Canadian marijuana companies have less than a year's worth of cash left on average. U.S. companies aren't faring much better, on average they only have about 14 months of cash on hand. For more, we spoke to Gordon L. Johnson, Research Analyst at GLJ and Emily Flippen, Investment Analyst at Motley Fool. Foria uses the cannabis plant to enhance users' sexual wellness. Chief Brand Educator Kiana Reeves joins Cheddar to talk about turning two taboos into one booming sector of the sexual health industry.

Despite more businesses being owned by women and women of color, National Women's Business Council member Shelonda Stokes notes it's only the beginning of the story.

Illinois recently became the first state to legalize adult-use cannabis through its legislature. That law also included a slate of social equity provisions intended to repair decades of damage from cannabis criminalization by giving minority communities a chance to participate in the new and legal marijuana economy. Still, there's reason to believe some individuals could have trouble paying the $2,500 application fee for dispensary licenses. That's why Chicago entrepreneur, Seke Ballard, is offering to front marijuana dispensary application fees for 100 social equity candidates. Ballard joined Cheddar to discuss.