A sign is posted on the exterior of the AMC NewPark 12 theatre on August 23, 2022 in Newark, California. (Photo by Justin Sullivan/Getty Images)
Moviegoing at AMC theaters might be a bit more expensive — or cheaper — depending on where you want to sit.
The theater chain just announced its new Sightline program, featuring three different pricing tiers. The value section is made up of seats in the front rows, to be discounted.
The standard section, the most common ones, will remain traditionally priced, and preferred seats, typically the most prized ones in the middle of the auditorium, will charge a premium rate.
Moviegoers will get a detailed seating map with the different prices while purchasing on the web, through the AMC app, or at the box office.
Eliot Hamlisch, EVP and CMO of AMC Theaters, noted that it fits with the kind of changes that have already taken place in entertainment.
"Sightline at AMC more closely aligns with AMC's seat pricing approach to that of many other entertainment venues, offering experienced-based pricing and another way for moviegoers to find value at the movies," he said in a statement.
For those who might not be the biggest fans of the change, the Sightline program will only be in effect for films showing after 4 p.m. However, AMC noted that its goal is to expand the program to all of its locations, including its dine-in theaters, by the end of 2023.
March was a blockbuster month for jobs, with 303,000 new positions – and paired with slower wage growth, an economist and a portfolio manager agree this could be the ‘best of both worlds.’
Resale platforms do big business – and Mercari just became the first in the U.S. to eliminate all fees for sellers and completely changed how returns work on its platform.
e.l.f.’s affordable price point and makeup and skincare options made it a social media darling – and the company’s CEO says the company even gets product ideas from its audience.
Nearly 40% of Americans choose travel over financial stability, funding trips on credit and sacrificing other budget line items to take a vacation — because live fast or die trying.
Disney shareholders have rallied behind longtime CEO Robert Iger. They voted Wednesday to rebuff activist investor Nelson Peltz and his ally, former Disney chief financial officer Jay Rasulo.
