TikTok Becomes Showcase for Company Perks

what do free massages, catered lunches and free booze all have in common. Besides the fact they sound lovely right now they're all workplace perks that some employees get every day to get in the office. That's right baker and what a better way to tell the world that your job is awesome. That by posting all about it on Tiktok and 11 30 is usually when I eat lunch, I got a whole hodgepodge of things including pizza and this is the view that I like to eat with at 12 o'clock. I get some more caffeine and just spend the afternoon doing some more work. I like to do stress at the end of the day and today I booked a massage appointment. So I have that for an hour and then go home at 5 30 must be nice. Yes, in true gen z and millennial fashion employees are taking a Tiktok to showcase their company benefits. Just search the hashtag tech girl or tech life and you'll find countless voices and videos where Tiktokers are showing their followers the ins and outs of their workday. Yeah. Tech companies known for offering some of the most expansive employer perks and benefits. That is a way to stay at the company for a long period of time. Now, in fact, job hunting site, comparably released their report of the 100 best companies and perks and benefits. Microsoft topped the list. Adobe came in second with software company hubspot coming in in third in that particular list. And look, that makes a lot of sense. We've always been told tech companies provide all of these great benefits close. And then it sort of trickles down all these other companies then sort of emulate the tech companies because of that. Yeah, baker and of course, you know, especially with these particular tech companies historically, they've all been sort of competing for the same small pool of skilled workers. So in order to kind of separate themselves from the pack, they did start to, you know, add these crazy benefits and of course there are, you know, things like free food, Massages, things like that. But I was also reading about this crazy Google benefit. This was back in 2012. There's no telling whether they still have this, but it's called the death benefit where if an employee dies while they're under, the employee of Google, their spouse will actually leave, half will receive half of their salary for the next 10 years moving forward. Wow, that's an interesting benefit. Hopefully that is still on the books, everybody's going to be moving to Google. Now there are some perks for companies going viral on Tiktok because after all, what company doesn't want to show the world proof that its employees are happy and well paid. And of course with the worker shortage happening across the U. S. Many businesses are looking to throw money at the issue. Now, according to zip recruiter, some of the fastest growing perks from 2019 to 2022 ranged from offering pet insurance, mental health benefits and everyone's favorite remote work options. In fact, remote work is one of the first perks companies used to attract new talent and when you're got happy workers, you then get happy results. Which is why many of those companies are using perks as a way to entice jobseekers to also boost up productivity. According to a study from clutch. The majority of workers who receive employee per Say that those benefits improved their lives over half employees say those perks gave them a better quality of life. Meanwhile, 49% say receiving those benefits means they know employers are invested in them as individuals as well, which at the end of the day, if you're spending so much of their life at the office, why not feel better about your quality of life at the end of the day as well? Yeah, Baker and I'm not surprised these perks are improving people's quality of life. Imagine having free meals every day you went into work. How much money would you say? Yes. How much time meal prepping on the weekends? It's understandable why perks would be something that employees would weigh when they're considering what job to go to. But I think what it comes down to eventually among these employees is if you're weighing perks or something like salary and more flexible working options. I think at least these days you are going to pick the salary more flexible. I think so as well. And that has been a change I think from in previous years. I think that might also be because of the covid sort of landscape that we have now.