WHERE TO WATCH
TikTok Encourages Companies to Make Promotional Posts With New Program
June 30, 2020
TikTok launches a new program targeting marketers to promote on the platform but without traditional promotional ads. Cheddar's Michelle Castillo reports.
TikTok is Not a National Security Threat 'In Any Way,' Says Chief Security Officer
Jul 23, 2020
Twitter Stock Soars Despite Recent Security Hacks
Twitter's stock soared as the social media giant reports seeing user growth amid coronavirus-related stay-at-home orders. The social media company has seen some ad revenue recover since the start of the pandemic but is still down 23 percent.
Aug 3, 2020
Microsoft Looks to Acquire TikTok
Tech giant Microsoft is looking to acquire TikTok after President Trump threatened to ban the social media platform from the U.S.
Aug 4, 2020
TikTok Takeover: The Rise of Social Platform's Use Between 18- to 24-Year-Olds
While TikTok's fate is unknown, its ability to connect with users has never been more clear. A recent digital strategy survey by Vorhaus found that much of the 18-24-year-old population knows about TikTok and uses the social media platform more often than Pinterest or Twitter, and about the same as Facebook. Mike Vorhaus, CEO at Vorhaus Advisors, joined Wake Up With Cheddar to break down TikTok's rise to popularity and the app's potential sale.