TikTok is extending the maximum length of its platform's clips to 10 minutes in length, a big leap from its three-minute cap, in order to keep up with competitors such as YouTube and Instagram Reels.

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TikTok Extends Max Length of Videos to 10 Minutes

So switching gears here, if you are tired of watching social videos in three different parts, this one's for you. Tiktok videos are about to get much longer. The social media giant will now allow users to create 10 minute videos on the app, up significantly from the current three minute time limit it comes as the social media giant attempts to compete with the likes of YouTube. Tiktok better Instagram Reels currently has a 62nd limit. The new feature will soon roll out globally. Super interesting here. You know, I am not a huge Tiktok user myself. I just have to start by saying that because I'm not as familiar with that platform as with a platform like Youtube but kind of from my personal experience, I'm not the kind of consumer that's looking for one social media platform to do it all. For me, I kind of enjoy the fact that I can watch longer videos on Youtube or whereas if I want kind of a short addictive kind of hit of dopamine, then I'll turn to Tiktok but I almost can't imagine kind of seeing the content that's on Tiktok in a 10 minute video form. So I guess I'd be really curious to see if this changes the nature of the content that creators are made