After gaining traction on TikTok for her adorable videos with her toddler and comic impersonations of her Hispanic mother, Kat Stickler is taking her content to another level on YouTube. The social media star with more than eight million followers joined Cheddar to talk about why she was expanding her reach to another platform and what she thought of a proposed subscription model on TikTok itself. "I really don't mind giving [content] to my followers for free and doing ads as entertaining as I can on the side, but I feel everything evolves and with time I'm pretty good at adapting," she said. "Whatever it ends up being, we'll just go with the flow. I'll be fine — hopefully."

Between Bells

TikTok Phenom Kat Stickler on Launching YouTube Channel, Subscription Model

between meals back everyone. A baker machado in new york cat stickler has become a Tiktok phenomenon. The 27 year old mom started her account in 2020 that during the height of the pandemic and now she has more than eight million followers. She's known for her authentic relatable content. Her adorable videos with her young toddler, you know? Yeah, she's got some pretty funny impersonations of her hispanic mother as well. She's joining us now. Is the Tiktok star herself. Cat Stickler Cat good to have you here on Cheddar News Welcome. I'm so excited. Thank you. Yes. So you, by the way, just launched a youtube channel here just a little while ago. So what inspired you to want to create content on yet another platform here? Just why not? The more the merrier? Yes, exactly why not. Mhm. No, but that's it more than mary, you just wanted another website. You wanted to put more content on the connections coming in and out. But I'm kind of hearing you there. I did want to do youtube primarily because it's a platform where you can have longer than a minute, three minutes and I feel like this was, I was ready for people to get to know me more at this point. Just me not, um anything else? Just me on the stage of life. So I felt comfortable and ready to do that. So I haven't excited cat have your followers requested like specific youtube content that they really want to see here. Do you feel like it's more difficult to do this Youtube content knowing sort of what you've been given everybody on Tiktok? No, everything seems difficult at first, but you just gotta look at it from a different lens. I think it's gonna be great. So a lot of people do want to see mom impersonations. I don't know how I can keep that up for 10 minutes straight. Well, so how did you get so many followers so fast for a lot of people when they're getting into this? It takes them years to be able to amass this sort of following that you've been able to create. How did you do it so fast? I've never said this before, but I literally just thought about it when you asked me this, I feel like I've gone through a lot of things that people go through in the spread out amount of time. Um and I kind of went through that in a very condensed two years, so I think that makes me a little bit more relatable to a broader audience. I think. Um I went through a divorce, I went through a marriage, I went through unexpected pregnancy, I went through having a baby. Um just kind of, you know, opening up about postpartum, all the things. So I think I'm just honest about my life and people can identify with different aspects of it. No, one of the things I love about you on your instagram in particular, your, your goal says I'm gonna be on SNL, I love that. That's your goal on your instagram bio, is that still the goal at the end of the day is the goal to get you as the celebrity host there. Okay, that's one of the goals, there's so many goals, but SNL is one of the first ones that's like the base on the vision board, like welcome to saturday night, right, have you already been preparing for that moment when Lorne Michaels calls you and says, hey, we need you on saturday, please come over. Do I practice in the mirror all the time? I do, I love with jokes. I already have like a whole like set ready to go. Um, I also want to get your take on this news that Tiktok is reportedly testing out paid subscriptions instagram apparently is doing this to, there's instagram basically saying They'll charge, you can charge anywhere from a dollar to $100 a month for exclusive content. What's your take on this? Do you, do you envision you doing something like this, the subscription stuff on Tiktok, hmm, that's a tough one. I don't know, I don't really see it, it's such a fine line when you're an influencer because you make money through brands that sponsor you and you know, in the beginning, so I really don't mind giving it to my followers for free and like doing ads as entertaining as I can on the side. But I feel like everything evolves and with time I just, I'm pretty good at adapting. So whatever it ends up being, we'll just go with the flow, it'll all be fine. Hopefully we'll know. Well the thing is what I love about your stuff by the way, your stuff is really creative and I know I would be a terrible influencer because I'm not as creative as you guys are to constantly be thinking of new content all the time. Is that exhausting? Or do you always have like 1000 things that you're like, I want to do this, I want to do this. It's like exhilarating a little bit and then there's a little add on when it's your job. So I'll be like rising up at two in the morning, like, oh my God, I gotta write that down. That's amazing. I have sticky notes like in my bed under my bed, I just like write down ideas. Um it's kind of how I've always lived my life though in my head, you just think of these scenarios, but my profession, I'm able to express the scenarios and so, but I also think that there's this, this incorrect misconception out there that, you know, influencers don't have real jobs when really and truly this is a full aggressive, full time job. Does that sort of, does that mindset sort of make you angry sometimes because it's like, you have no idea how much I'm working on this stuff. No, it used to make me feel like people didn't understand, but you kind of come to learn that people are gonna think what they want if they saw me working, they wouldn't, well someone has something to say no matter what. And I feel like I kind of came through that mindset when I kind of said I was pregnant too, like friends and family before I even was on Tiktok and you just kind of have to own your life regardless of what people think. But I see that a lot, like when I do ads, people are like, wow, this is a little much and I'm like, this is my rent. So I'm sorry, you know, I love you, but I love, but I love, this is part of your charm and your lord is because you're relatable, you're honest. And I think that's why people really like you. And and on that note, I want to play a little rapid game with you really quickly to get to know you just a little bit more. So give me your rapid responses to some of these questions really quickly. Uh, if you could collaborate with any celeb for a tiktok, who would it be, cat, who would you want to collab with? Dear God, tough one. Who is it charlie Emilio's mom. I think that would be a great one. I would love that one. Okay, who is your dream date idea? What is it my dream date or my dream date idea dream date idea. And do you have a dream date? I mean it's so boring. We would kind of clean up the house a little bit. That is kind of sexy. Wait, do you have a dream date person in mind here? Okay. Okay. Okay. Okay. We love the videos where you always make fun of your mom. What's one word you would use to describe your mom beautiful inside and out. She is pretty beautiful. What would be your last meal? What is the last thing you're eating? Strawberry ice? Ah yes. Even the strawberry. Very good, interesting that a lot of people picked that one. What does an ideal sunday look like to you? Is it cleaning the house? Okay. Yeah, the house is so messy. So I think cleaning brings just like relaxing. I love relaxing cause I feel like I'm always go, go go. So any relaxing of them. All right. And last one here, what is the best advice you have for new moms out there? Oh my gosh, everyone's figuring it out. And when you cry, it's totally normal. There's the moment you're crying over the frustrations about being a mom, There's another mom at the exact same moment crying as well. So you're not alone and everything is not okay. So, so true. Cats such a pleasure to meet you keep crushing it. We love the stuff that you're making here. Cat stickler Tiktok star joining us here on cheddar news