TikTok Takeover: The Rise of Social Platform's Use Between 18- to 24-Year-Olds

August 4, 2020
While TikTok's fate is unknown, its ability to connect with users has never been more clear. A recent digital strategy survey by Vorhaus found that much of the 18-24-year-old population knows about TikTok and uses the social media platform more often than Pinterest or Twitter, and about the same as Facebook. Mike Vorhaus, CEO at Vorhaus Advisors, joined Wake Up With Cheddar to break down TikTok's rise to popularity and the app's potential sale.
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