Tile has helped consumers keep track of their keys, remotes, and any other item you can stick a "Tile" to. Now, the company has announced a partnership with Bose, Samsonite, Comcast, and more. Tile will be integrating their technology directly into the products of their new partners.

Ravi Adusumilli is the Vice President of Tile. He joins Cheddar to explain how direct integration will make products more attractive and convenient for consumers.

When asked about why Apple wasn't listed in the list of partnerships, Adusumilli said he would like to work with the company in the future.

Tile has sold over 15 million products to date. The process of building partnerships is a key initiative for Tile in 2018.