Thirty years ago cotton was one of the top exports from Haiti, but farming of the commodity has since disappeared. Apparel company, Timberland, is trying to do something about that. Atlanta McIlwraith, Senior Manager for Community Engagement at Timberland, explains a new initiative to plant trees and cotton in Haiti, in hopes to boost its economy and help 36,000 farmer double their income in the next 5 years. Timberland plans to buy up to one-third of the cotton planted in the future, but the company is also focused on promoting others to do the same. McIlwraith talks about how this new initiative is helping Timberland keep prices consistent for customers.