Sara Skirboll, Shopping and Trends Expert at RetailMeNot, says that over 50% of people the company surveyed will start holiday shopping before Black Friday! She explains the biggest trends in gifts this year: clothing, electronics, and toys being the top three. Plus, Skirboll says we'll start seeing more discounts and promotions this year to get people to spend that cash. Offers such as cashback, free gift wrapping, or shipping are some of the biggest incentives companies offer.