*By Britt Terrell*
Golfers gotta eat and drink, right?
That's why Topgolf is expanding its so-called eater-tainment model with sports enthusiasts looking to enjoy the games they love while eating, drinking, and listening to live music.
The company has 41 locations around the world that feature driving ranges with restaurants serving food and drink.
"We've introduced millions of people to the game," said Erik Anderson, the executive chairman of Topgolf.
Celebrities including Justin Timberlake and the golfer Jordan Speith have been spotted at Topgolf locations recently, and the company is launching initiatives to reach new customers.
The company set up a "Topgolf Crush" [pop-up at Heinz field in Pittsburgh](https://topgolf.com/us/crush/pittsburgh/), where visitors hit golf balls in hitting bays using Topgolf's range technology that tracks the speed of your ball. General admission tickets cost $55 for all-day access to the event during non-peak hours, and $65 during peak.
The company will use customer feedback from Topgolf Crush events to decide where to open new Topgolf driving/eating/drinking ranges.
For the full interview, [click here](https://cheddar.com/videos/topgolf-exec-chairman-talks-the-rise-of-eater-tainment).
The final four games of March Madness are this weekend, and Kristina Lavallee, founder and CEO of The Cake Girl, has some basketball-themed baking ideas for fans who are hosting viewing parties. The Instagram-famous baker recently got a special order from Tom Brady for his 45th birthday.
Now, the No. 5 seed Hurricanes (29-7) have a date with No. 4 seed UConn on Saturday night in Houston. Two more Final Four newbies, fifth-seeded San Diego State and No. 9 seed Florida Atlantic, will play in the other national semifinal.
Track and field banned transgender athletes from international competition Thursday, while adopting new regulations that could keep Caster Semenya and other athletes with differences in sex development from competing.
Cheddar News checks in on what to look out for on The Day Ahead. March Madness continues with the remaining Sweet 16 teams in the tournament while 'John Wick 4' makes its debut in theaters nationwide.
Willis Reed, who dramatically emerged from the locker room minutes before Game 7 of the 1970 NBA Finals to spark the New York Knicks to their first championship and create one of sports’ most enduring examples of playing through pain, has died. He was 80.
Shohei Ohtani emerged from the bullpen and fanned Los Angeles Angels teammate Mike Trout for the final out in a matchup the whole baseball world wanted to see, leading Japan over the defending champion United States 3-2 for its first World Baseball Classic title since 2009.
