*By Britt Terrell* Golfers gotta eat and drink, right? That's why Topgolf is expanding its so-called eater-tainment model with sports enthusiasts looking to enjoy the games they love while eating, drinking, and listening to live music. The company has 41 locations around the world that feature driving ranges with restaurants serving food and drink. "We've introduced millions of people to the game," said Erik Anderson, the executive chairman of Topgolf. Celebrities including Justin Timberlake and the golfer Jordan Speith have been spotted at Topgolf locations recently, and the company is launching initiatives to reach new customers. The company set up a "Topgolf Crush" [pop-up at Heinz field in Pittsburgh](https://topgolf.com/us/crush/pittsburgh/), where visitors hit golf balls in hitting bays using Topgolf's range technology that tracks the speed of your ball. General admission tickets cost $55 for all-day access to the event during non-peak hours, and $65 during peak. The company will use customer feedback from Topgolf Crush events to decide where to open new Topgolf driving/eating/drinking ranges. For the full interview, [click here](https://cheddar.com/videos/topgolf-exec-chairman-talks-the-rise-of-eater-tainment).

Share:
More In Sports
March Madness 2023: South Carolina Chasing 3rd Title
Fill out your brackets because March Madness is here! Here is what college basketball fans (and the millions playing office pools) need to know, including the favorites and underdogs, key games and how to watch the women’s NCAA tournament.
March Madness 2023: Set Your Brackets! Tide the No. 1 Seed
Fill out your bracket because March Madness is here! Here is what college basketball fans (and the millions playing office pools) need to know, including the favorites and underdogs, key games and how to watch the men’s NCAA tournament.
The Walk and Talk: Metropolitan Riveters
Digit Murphy, President of the professional women's ice hockey team Metropolitan Riveters, joins Cheddar News' Hena Doba on a walk and talk to talk about how she's re-imagining the hockey experience for fans and players, and why it's critical to invest in women's sports.
Load More