*By Britt Terrell*
Golfers gotta eat and drink, right?
That's why Topgolf is expanding its so-called eater-tainment model with sports enthusiasts looking to enjoy the games they love while eating, drinking, and listening to live music.
The company has 41 locations around the world that feature driving ranges with restaurants serving food and drink.
"We've introduced millions of people to the game," said Erik Anderson, the executive chairman of Topgolf.
Celebrities including Justin Timberlake and the golfer Jordan Speith have been spotted at Topgolf locations recently, and the company is launching initiatives to reach new customers.
The company set up a "Topgolf Crush" [pop-up at Heinz field in Pittsburgh](https://topgolf.com/us/crush/pittsburgh/), where visitors hit golf balls in hitting bays using Topgolf's range technology that tracks the speed of your ball. General admission tickets cost $55 for all-day access to the event during non-peak hours, and $65 during peak.
The company will use customer feedback from Topgolf Crush events to decide where to open new Topgolf driving/eating/drinking ranges.
For the full interview, [click here](https://cheddar.com/videos/topgolf-exec-chairman-talks-the-rise-of-eater-tainment).
Team USA is still searching for its first gold at the Beijing Winter Olympics that is held amid geopolitical tensions and a global pandemic. Cheddar News speaks with Stephen Cannella, Co-Editor-in-Chief of Sports Illustrated about the highlights and disappointments so far.
The opening ceremony of the 2022 winter Olympics has kicked off at the Beijing national stadium. 150,000 spectators are in attendance for the games inside the 'closed loop' system separating Olympic personnel from the public. Cheddar News spoke with Brian Cazenueve, Sports Illustrated contributor, to share the highlights you may have missed and much more.
Former Miami Dolphins head coach Brian Flores has filed a lawsuit against his old team along with the Denver Broncos and the New York Giants. Flores alleged that the league has been following racist practices in its hiring process. Former NFL quarterback and Sports Analyst and Commentator, Lester Ray Ricard Jr, joined Cheddar to discuss more.
Former NFL QB Lester Ricard Jr. joins Cheddar Bets to discuss playing--and beating--the same team three times in a season ahead of the NFC Championship Game.
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Brian Bennett, College Basketball Senior Editor of The Athletic, joins Cheddar Bets to share his methods for forecasting long-term success for college basketball's top programs.
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Super Group, the company behind leading global online sports betting and gaming businesses Betway and Spin, has landed on Wall Street. The company went public via SPAC with Sports Entertainment Acquisition Corp., and now lists on the NYSE under the ticker symbol 'SGHC.' This debut comes as the U.S. sports betting market continues to heat up with more and more states legalizing the practice. Eric Grubman, chairman of Super Group, joined Cheddar to discuss.
Olivia Harlan Dekker and Sean Green provide their insight and top picks after studying the early lines for Super Bowl LIV, while Chris Spagnuolo breaks down betting trends from this NFL season using data and analytics. Sponsored by BetMGM.
Eight months after the National Football League announced $1 million in research into cannabinoids, the NFL-NFLPA Joint Pain Management Committee has awarded the funding to two teams of medical researchers at the University of California San Diego and the University of Regina. The NFL says the studies will investigate the effects of cannabinoids on pain management and neuroprotection from concussion in elite football players, respectively. Cheddar correspondent Chloe Ailello spoke with Jeff Miller, the executive vice president of communications, public affairs, and policy for the NFL, about the studies, as well as the recent lawsuit filed against the NFL by former Miami Dolphins head coach Brian Flores. "Maybe we can learn things from other alternative pain approaches that are going to benefit our player population and then sports medicine as a whole," Miller said.
