*By Britt Terrell*
Golfers gotta eat and drink, right?
That's why Topgolf is expanding its so-called eater-tainment model with sports enthusiasts looking to enjoy the games they love while eating, drinking, and listening to live music.
The company has 41 locations around the world that feature driving ranges with restaurants serving food and drink.
"We've introduced millions of people to the game," said Erik Anderson, the executive chairman of Topgolf.
Celebrities including Justin Timberlake and the golfer Jordan Speith have been spotted at Topgolf locations recently, and the company is launching initiatives to reach new customers.
The company set up a "Topgolf Crush" [pop-up at Heinz field in Pittsburgh](https://topgolf.com/us/crush/pittsburgh/), where visitors hit golf balls in hitting bays using Topgolf's range technology that tracks the speed of your ball. General admission tickets cost $55 for all-day access to the event during non-peak hours, and $65 during peak.
The company will use customer feedback from Topgolf Crush events to decide where to open new Topgolf driving/eating/drinking ranges.
For the full interview, [click here](https://cheddar.com/videos/topgolf-exec-chairman-talks-the-rise-of-eater-tainment).
In a meticulously choreographed ceremony on Tuesday, the flame for this summer’s Paris Olympics will be lit at the birthplace of the ancient Olympic Games in southern Greece.
Kansas City's Patrick Mahomes and Miami's Tyreek Hill are among the NFL players who have shown interest in playing for an American flag football team since the sport was added to the 2028 Summer Games in Los Angeles.
Prized free-agent pitcher Yoshinobu Yamamoto and the Los Angeles Dodgers have agreed to a $325 million, 12-year contract, according to multiple reports. Yamamoto is set to join Japanese countryman Shohei Ohtani.
