Tough Mudder Enters Fitness Studio Space

Cheddar's Brad Smith sits down with Tough Mudder HQ senior vice president Cathrin Bowtell to discuss the brand's expansion. The company is opening Tough Mudder Bootcamp studios in Massachusetts, Nevada, and Texas. Bowtell says the brand is focused on Tier 2 and Tier 3 markets. She explains this isn't a play for big cities like New York or Los Angeles since 69% of people who run Tough Mudder races live outside the top 10 U.S. urban areas. Bowtell says Tough Mudder has tons of loyal customers which makes franchising easy. She wants Tough Mudder Bootcamp locations to be more accessible and relatable than some of the boutique studios that are popular right now.

More In Business

Video Game Performers Will Strike Over AI concerns

Hollywood’s video game performers are going on strike, throwing part of the entertainment industry into another work stoppage.

Widespread Gains Send Wall Street Higher To Close a Shaky week

U.S. stocks climbed Friday to close out a bumpy week dominated by sharp, market-cleaving swings.

Tech Stocks’ Terrible, Horrible, No Good, Very Bad Week

Pretty much all the tech stocks driving the market were looking shaky—and they weren't the only ones.

Small Stocks Are About to Take over? Wall Street Is Unconvinced...

Some of the smallest stocks on Wall Street have shown much more life recently. but professional investors still aren’t convinced.

Global Shares Tumble after Big Tech’s Wipeout on Wall Street

Global shares have dropped as pessimism set in over Wall Street's nose-dive related to Big Tech's pullback.

Domino's Q2: Strong Growth Amidst Inflation and Future Challenges

Domino’s Pizza reported a 7.1% revenue rise to $1.1B amid value meal competition and inflation. Q3 may slow, with caution on growth and consumer spending.

Load More